038: The Truth About Creating A 6-Figure Funnel (Featuring Maxence Roy).

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LISTEN TO EPISODE 038 WITH Maxence Roy HERE:

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About a month ago, I was at the gym working out with my friend Maxence and I asked him if he would be willing to share the secrets behind his 6-figure funnel on the Unleash Yourself podcast.

I was honoured when he said yes because he's only ever shared it on one other podcast before.

And, the reason why I wanted Maxence to share his knowledge with me is because Max has a fitness business that gets over 1 million unique visitors a year, has a highly targeted email list of over 30,000 subscribers, and most importantly, has over 2,600 paying customers. 

And counting. 

Since we're both from Quebec and we're living in Thailand, he invited me over to his place and explained exactly how he built his business and the major lessons he's learned along the way.
 

"My first business really flopped, man. I dropped out of school and after 6 months I burnt through all my $20,000 of savings. And, I even got into credit card debt." 
 

The best part is that he broke down his entire funnel, which has earned him well over 6-figures, and held nothing back. 

The amount of value he gave in this one podcast episode is going to be worth thousands of dollars for your business.

And, it's all knowledge he's gained through trial and error, like the time he blew through $20,000 of savings on his first online business, and the biggest takeaways he got out of investing thousands of dollars in online courses from online marketing gurus like Eban Pagan, Ryan Dice, etc. 

Max credits these courses for completely changing his life. 
 

"It blows my mind how people don't mind spending $50,000 on a university degree, but don't want to spend $1,000 on an online course from a marketing grand master who makes 30 million dollars a year."
 

He explained that his biggest "ah-ha!" moment was when he realized that he created a product that he wanted to sell, rather than a produce that the market wanted to buy. 

There's a big difference between the two.

So, he started digging deeper.
 

"The biggest focus anyone can make in marketing is removing yourself from your own head, and getting right into the head of your customer. Whats his biggest frustration, his biggest fear, biggest desire and aspiration?"  
 

He now runs an incredibly successful business with Abdos En Accelere (French for "Accelerated Abs") and says it's success is purely because he knows what his market wants so clearly that he's able to provide the exact solution to their problem. 

Trust me, you'll want to grab a pen and paper for this episode because Max explains his entire business funnel; from the framework he uses to come up with an amazing brand name that's unforgettable, to how you can get unlimited amounts of traffic so you never have to worry about traffic again, to then explaining how you can make sure your traffic converts into subscribers and buyers (this is where the gold is!), and finally, how to upsell on the back-end to maximize your individual client value. 

This episode is a game-changer!

 

MORE SPECIFICALLY, ON THIS EPISODE OF THE UNLEASH YOURSELF PODCAST WITH Maxence, YOU’LL LEARN:

  • Why all his teachers in high school told him he had more potential than everyone else.
  • How he burnt through $20,000 of savings on his first business, which completely flopped, and the major lessons he learned because of it. 
  • Why listening to the market allowed him to build a business that now generates 1 million unique visitors a year with over 2,600 paying clients and 30,000 subscribers.  
  • How to get into the head of your customer to figure out their biggest fears, desires, and aspirations, and how to use that successfully in your marketing to sell your products on a massive scale.
  • How he wrote an article for the Huffington Post and why it went viral. 
  • The #1 reason why he offered free coaching calls to some highly targeted leads, and how he used those calls for market research. (He shares the exact questions he asked to see exactly what they're thinking and how he then structured his marketing around their exact responses.)
  • How to validate your idea so you're sure it sells before you spend all your time and money creating it. 
  • The value in studying your competitors and what Maxence uses to find out everything about his competitor's businesses; like the amount of traffic they get, where they get it from, what their email funnel is like, how much money they spend on ads, and what their products look like.   
  • The components of a successful marketing foundation that allows your product to sell itself. 
  • Why your course title and brand name is the most overlooked part of your business. 
  • The difference between an "Opportunity Factor" and the "Buddha Factor". 
  • The truth behind Max's 6-figure funnel. He breaks it down, step by step. 
  • Why traffic is unlimited and why you shouldn't ever worry about not getting enough traffic. But, what you need to worry about instead.
  • And, much much more!

 

WANT MORE OF maxence? CHECK OUT THESE LINKS:

Check out Maxence's fitness website: AbdosEnAccelere.com

 

Resources Mentioned In This Episode:

Eban Pagan's Courses

Ryan Dice from Digital Marketer.com

SimilarWeb.com

 

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