042: How To Become A Lifestyle Entrepreneur (Featuring Jesse Krieger)

Jesse-Kreiger-Unleash-Yourself-Podcast

LISTEN TO EPISODE 042 WITH Jesse Krieger HERE:

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Back in 2014, I was the typical wantrepreneur.

I used to look up to all these successful online entrepreneurs, consume all their content, and follow their every move. 

I idolized them and dreamt of being just like them. 

“One day, that will be me.” I would tell myself. 

Yet I did nothing about it. 
 

"Trial and error is one of the most expensive forms of investment."
 

Jesse Krieger was one of those entrepreneurs I looked up to and followed. 

Leading up to the Christmas holidays of 2013, he posted a video asking his audience to define their biggest goal for 2014 and to let him know what it was. Out of all the replies, he would chose the 5 best answers and give them a free copy of his book: Lifestyle Entrepreneur. 

At that time I was working full-time for Nike while training for the Ironman World Championships in Mont-Tremblant. So, I replied to Jesse’s request saying:

Hey Jesse! My biggest goal of 2014 is to finish an Ironman triathlon. Becoming a lifestyle entrepreneur would help me reach this goal because being location independent and making my own schedule would allow me to train more while working more efficiently. 

I knew this would appeal to Jesse since I had learned through following him that he loved to cycle. Especially over long distances in new countries. 

So, I sent in my reply and felt confident that he’d choose me. 

And, he did. 

Here’s the video of Jesse announcing the winners on his Youtube channel: 

When I received the audiobook, I instantly began listening to it on the drive to work and the drive home. 

I finished it within a few days and knew that being a lifestyle entrepreneur was what I wanted.
 

"When I really tried to put my finger on it, what were my top priorities? It was having a lifestyle I enjoyed; the ability to travel and have different experiences, learn new languages - while being an entrepreneur."
 

Fast forward 2 years, and here I am: living life on my own terms, running my own online business and travelling the world as a lifestyle entrepreneur. 
 

"I'm willing to be temporarily embarrassed or humiliated, and I just don't put too much weight on that because I know its an impermanent state." 
 

And, I had the incredible honour of having Jesse fulfill this incredible full circle moment by accepting to join me for Episode #42 of the Unleash Yourself podcast.

 

MORE SPECIFICALLY, ON THIS EPISODE OF THE UNLEASH YOURSELF PODCAST WITH Jesse, YOU’LL LEARN:

  • How ditching school to learn Jimmy Hendricks songs turned into starting a record label, a cross country tour, and a music video on MTV. 
  • Why Jesse didn't like giving away creative control in his life and business.   
  • Why asking for help is NOT a sign of weakness, but actually a common trait of all successful entrepreneurs. 
  • How to find a mentor and why they don't need to be too far ahead of you. Actually, the best mentors to have are the ones who are only a few steps ahead of you. 
  • Why Jesse decided to write The Lifestyle Entrepreneur
  • How to deal with endless freedom and not allow it to paralyze you or get lost in it. 
  • Why safety nets are important and how to feel comfortable living 1 or 2 steps outside of your comfort zone. 
  • The #1 reason why you should be open to humiliation and embarrassment. 
  • Why Jesse didn't listen to the negative opinions people had about his decision to try many different businesses without an apparent direction or consistent path. 
  • How Jesse became a "lifestyle entrepreneur" and what lifestyle entrepreneurship means to him. 
  • How to balance having a business while travelling and why staying in different places for extended periods of time works better for Jesse as an entrepreneur than fast-travel. 
  • Why you don't need to re-invent the wheel and how to draft behind business ideas that are already working.
  • The value in creating an operating manual to outsource your work. 
  • The value in writing a book and how it can do wonders for your business.
  • How to write a bestselling book this year.
  • The life-changing experience Jesse had recently by going to Peru and taking part in plant-medicine ceremonies: awakening, deep introspection, and out of body experiences. 
  • The blog post that Jesse wrote called "Everything I never wanted anyone to know about me."   
  • And, much much more!

 

WANT MORE OF Jesse? CHECK OUT THESE LINKS:

Check out Jesse's website: JesseKrieger.com

Get Jesse's book: The Lifestyle Entrepreneur

Start writing your own bestselling book this year

Follow Jesse on Instagram: @lifestyleentrepreneur

 

RESOURCES MENTIONED IN THIS EPISODE:

Lifestyle Entrepreneur Press.

Bestseller Campaign Blueprint.

Music video by Harsh Krieger "Home":

 

This is the blog post Jesse talks about at the end of the episode:

 

* An Honest Admission * (By jesse kreiger)

I am finally back from a truly life-changing trip to Peru, and what I'm sharing here is certainly the most vulnerable thing I've ever written:

For the last 20 years I have smoked or ingested marijuana almost every day. In most cases, multiple times per day.

In spite of this, by nearly all outward appearances my life has appeared one of numerous accomplishments

I have founded or co-founded numerous companies, learned some German, Russian and Mandarin Chinese.

I have been flown around the world to teach men about confidence and dating, including 3 all-expense paid trips to the Playboy Mansion.

I went to arguably the #1 public university on earth, and in my final semester, taking the most difficult classes of my time there, got straight A's. 

High almost every day.

I told a friend once in advanced political economy discussion class this. He couldn't believe it.

How could I take something that presumably dulls the senses and then vigorously debate economic development theories, vehemently defend my libertarian worldview and proactively engage self-styled communists on Sproul Plaza in debates?

More recently I wrote book trying to explain my approach to life and business, seeking to share something of value with others who would be sovereign masters of their own life. It became a best-seller. Didn't mention marijuana once, although it was certainly an undercurrent in everything I wrote about. And I probably wrote most of the book high as well.

Then I started a publishing company and published 10+ best-selling books. Sure, these aren't NY Times best sellers, but I have the screenshots to prove every one. High.

And yet for all the premium I have placed on maintaining an upstanding appearance and face to the world, deep down I have always known the weakness that accompanies not being able to control a compulsion that is so seductive that it wove itself into nearly every fiber of my being.

My relationship life has alternated between extremes of passion and isolation. So many times I ingested marijuana without my partner knowing, and for what, my own amusement?

My financial life leaves little to be desired. At 34 I have a negative net worth and have relied on my father for financial support more times than I care to admit. 

Now I am returned from a 10 day retreat in Peru where I partook in a number of plant medicine ceremonies under expert guidance and care. 

Not to get "high" but because Ayahuasca is the one thing I've ever read about that has the potential to give perspective on a situation like mine.

It worked. 

Now I understand myself on a level of depth I almost can't believe is real. 

But it is as real as the words I'm writing and you are reading now.

This understanding is not a function of some powerful entheogenic substance showing me "God", or really anything external whatsoever

This understanding is one born from something so simple, yet so profound: Surrender and forgiveness.

Surrendering the illusions and identities I have held in exchange for self acceptance; self-love.

And forgiveness. Not forgiveness of any one I may have ever perceived harmed me, did me wrong in any way, but forgiving myself. 

Forgiving myself for all the times I trespassed my own values for expediency or out of habit. 

Forgiving myself for the needless pain and suffering I have inflicted on myself. 

Forgiving myself for all the emotional attachment and artifice I have carried for the people who I perceive myself as having harmed, inadvertently or intentionally. 

At the end of it all, these words give me both solace and strength:

"I release, I surrender, I am willing. I love you Jesse"

I release myself from all of the unnecessary constructs and constraints my hyperactive intellect has created and perpetuated over the years.

"I surrender." All of the arguments, entrepreneurial decisions, learning of languages, and everything I have done to prove my worth to myself or anyone else. I surrender, therefore anyone who would face me in a spirit of competition - wins.

"I am willing." I am willing to engage with anyone, any situation, any opportunity to learn and grow with a spirit of willingness that does not seek to predetermine or influence the outcome, but rather to serve as an opportunity to learn and experience all that this life has to offer.

"I love you Jesse." Because so much of what I have done in life has at some level been to seek validation, I didn't realize that the love and validation I have sought externally has always lived in my own heart.

"I release, I surrender, I am willing."

Very willing.

Willing enough to lay myself bare and not be concerned with whatever consequences that may entail.

Willing enough to love myself, and through that love be capable of truly loving someone else, and all people.

For it is true in this world that for something to grow, something else must die.

I could put it more softly, but why bother.

So I am willing to let myself die in order to grow. 

Like a snake that outgrows its skin and leaves it behind in order to grow to its full potential.

I am willing to leave all that I've done and the person I have been behind, that I may grow to realize my full potential. 

By conventional measure, I would make a terrible politician, for I do not seek power.

Only power over myself. 

And power is different than force.

Power radiates from within, while force acts from without. 

Gravity is a force. Love is a power.

Force seeks subjugation and submission.

Power seeks to empower, and thereby become more empowered.

So I share this in a spirit of willingness and love, if only for my own sake, but also with the hope that it may empower others. Empower you. And thereby further empower me. And so on in a virtuous cycle.

Through these ceremonies with Ayahuasca I have felt first-hand what it is to die, and death not ends it, but simply marks the beginning of what comes next.

I won't say that I am not scared of death. But I will die, and so will everyone on earth alive as I write this. In light of that morbid reminder, I am most willing to live.

To truly live. To live without fear, and with great joy.

Because life is beautiful, and worth experiencing in its totality.

"Therefore, I release, I surrender, I am willing. I love you Jesse."

And because of that, I am capable to love you!

So, I love you. 

Thank you for reading and may you be empowered to live with a spirit of love and willingness for all of your days. :)

 

IF YOU ENJOYED THIS EPISODE, YOU'LL ALSO ENJOY: 

 

EP 038: THE TRUTH ABOUT CREATING A 6-FIGURE FUNNEL (FEATURING MAXENCE ROY). 

EP 035: HOW TO GET YOUR BIG BREAK IN MAINSTREAM MEDIA (FEATURING GWEN ELLIOT).

EP 020: DROP OUT OF SCHOOL, START YOUR OWN BUSINESS, AND STOP GIVING A F*** WHAT OTHER PEOPLE THINK (FEATURING SEAN KIM).

 

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