Nicholas Kusmich, FOUNDER OF NicholasKusmich.com
LISTEN TO EPISODE 077 WITH Nicholas Kusmich HERE:
Have you tried running some Facebook ads and just didn't get the results you were hoping for?
If there's so much hype out there about Facebook ads, why is it that regular people just can't get a significant ROI with them?
This week's guest on The Unleash Yourself Podcast is the world's #1 Facebook marketer and only he can say with confidence that his campaigns have the highest ROI in the world.
"Marketers Lie, Numbers Don’t."
Nicholas Kusmich has a very unconventional (yet rock solid) approach when it comes to advertising on Facebook and it's the main reason why he's been able to achieve such astronomical returns on his ad spend.
He explains that he doesn't focus solely on the ad itself, but instead, he focuses on the viewer and dives deep into human behaviour, social buying, and other psychological concepts that are buried deep beneath the surface.
"Just about everyone out there who is talking about Facebook ads is talking about precisely that: Facebook ads. I don't do that. I prefer to focus on everything that's happening beneath the surface."
I'm really excited about this episode because Nicholas sat down with me and laid it all on the line: he shared his story about growing up with the belief that his life's purpose was to become a pastor, how he eventually left the church to pursue online marketing, and how he went through many years of barely getting by before cracking the code of Facebook ads and ultimately becoming the world's top authority on the topic.
If you haven't heard of Nicholas Kusmich before, you're going to be glad you discovered him here today on episode #77 of The Unleash Yourself Podcast.
MORE SPECIFICALLY, ON THIS EPISODE OF THE UNLEASH YOURSELF PODCAST WITH Nicholas Kusmich, YOU’LL LEARN:
- Why Nicholas became a pastor and started a church in Toronto.
- How he transitioned from pastor to world-class digital marketer.
- How to deal with guilt, pressure or negative reactions from the people around you when you're trying to make a big change in your life.
- Why trying everything actually means you're doing nothing: why you shouldn't chase shiny objects!
- Why Nicholas created his first ebook and how that was first sign of success in the online business space.
- Why coming up with a profitable online business idea is about following the "96-4% rule".
- How Nicholas became the #1 authority on Facebook ads and how he manages to get the highest ROI in the industry.
- What Nicholas is doing with Facebook ads that no one else is doing! (Everyone else is teaching tactics - find out what he does instead.)
- Why 80% of the success of your Facebook ads comes from the quality of the image you use for your ad.
- How to write the perfect Facebook ad by following Nicholas' step-by-step formula called "Fell. Felt. Found."
WANT MORE OF Nicholas?
RESOURCES MENTIONED IN THIS EPISODE:
Nicholas' Facebook Marketing Mastery Facebook group.
Get Nicholas' The Perfect Facebook Ad Template here.
Book: Blue Ocean Strategy
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