How to use Periscope to grow your audience, build your personal brand, and book coaching contracts on the spot!

If you don't know what Periscope is, it's a new live-streaming app by Twitter which allows you to broadcast your every move at the click of a button. It's been gaining a lot of traction (and I mean a lot!) because it allows you to interact with other people in real-time and in a way that's much more personal and realistic- something that no other social media platform has been able to do quite as effectively as Periscope has done.

So, if you don't have a Periscope account just yet...go download one right now by clicking here. (Or, just search for "Periscope" in the Appstore). This is probably going to be your best opportunity to get in on the ground floor with an app that's going to be the next big thing in social media!

Once that's done, you need to make sure you follow me! Search for @MichaelCarbone and click follow. I broadcast nearly every day and would love to connect with you on my next scope!

As promised here's exactly how I've grown a loyal audience, built my personal brand online, and even booked coaching contracts...all with Periscope:

#1 Broadcast early, and often!

The best way to grow your audience is by broadcasting - it's that simple. When I first got started with Periscope, I had 1 person on my first live broadcast. Don't let that discourage you. Keep in mind that every broadcast gets saved under your profile for 24 hours so other people can still stumble upon your account and find your past Periscopes there. By not producing any content, you simply won't reach anyone! Focus on being real, providing quality content, and displaying your personality - no matter how many people are watching live.

#2 Be active on other people's Periscopes.

An awesome hack to getting more followers, even when you're not broadcasting yourself, is to be active on other peoples Periscopes. Add to the conversation, interact with other viewers, and be outgoing. It's only normal that when other viewers see your name over and over in the chat, that they're going to click on your name and check out your profile. Which brings me to my next point...

#3 Have a professional photo and write a great bio.

Having a professional photo and a great bio is one of the most important aspects to growing your audience on Periscope. This is where people will decide whether they'll follow you or not. Regardless of how they got there, if it was through watching your live broadcast or finding you on someone else's broadcast, anyone who's somewhat interested in finding out more about you ends up on your profile. Give them a reason to want to follow you!

#4 Show your expertise and build your personal brand. 

Figure out what you want to share with the world, and be consistent. Don't be all over the place and don't contradict yourself too much with your broadcasts. Remember, people are following you for a reason so give them the content that they're expecting from you or they'll just lose interest. Try to become your audience's go-to Periscoper for ONE particular topic so that when they get a notification from Periscope saying that you're live, they won't want to miss it. Obviously, if you're using Periscope for business, then make sure you talk about your topic and show your expertise.

#5 Do live workshops and coaching sessions.

I've booked coaching contracts directly from a Periscope broadcasts. How? It's simple; teach your audience something useful with a free workshop or training session. There's nothing more powerful that interacting, creating relationships and being personable with your viewers while showing them how good you are at what you do! Give them a taste of what it's like to work with you and show them how beneficial it would be to them by helping them get instant results. You'll have people lined up credit card in hand in no time.


Periscope is going to be the next BIG thing in social media so make sure you get started now before it becomes the next Facebook, Twitter or Instagram. At that point, building your audience is going to be much more difficult than it is now.

And, don't forget to follow me @MichaelCarbone.

See you on my next scope!

P.S. Make sure you say hi :)